Lego enters a new dimension with its digital strategy | Financial Times
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
Diversity and inclusion - People - Sustainability - LEGO.com US
Lego Builds an Empire, Brick by Brick - The New York Times
Diversifying LEGO minifigures – from guide dogs to hearing aids – Blocks magazine – the monthly LEGO magazine for fans
Kirkbi: Lego owner builds a case for diversification, brick by brick | Financial Times
Lego: Restructuring, Brick By Brick - Ivey Business Review
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
Picking up the pieces | The Economist
Succeed in your marketing mix, and follow Lego's example!
LEGO: The missing bricks in their global supply chain? - Technology and Operations Management
Story of a brand: LEGO | Courier - Mailchimp
Who we are - Careers - LEGO.com
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
LEGO Community Headlines and Highlights for February 2022 - BrickNerd - All things LEGO and the LEGO fan community
LEGO Lessons - Great Minds
Strategy and Value Creation
The LEGO Book: Lipkowitz, Daniel: 9780756666934: Amazon.com: Books
Transforming the LEGO Group for the Digital Economy
LEGO Community Headlines and Highlights for February 2022 - BrickNerd - All things LEGO and the LEGO fan community
LEGO presentation
The LEGO Movie Franchise: The Marriage of Movies and Merchandising
Lego Restructures With Eye to Expansion - WSJ
Lego's growth strategy: how the toy brand innovated to expand | Attest
How LEGO Became a Platform for Innovation
Interview with LEGO: expansion plans and consumer diversification - Retail in Asia
5 sustainable innovation practices you can learn from LEGO
