STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
An Attitudinal Measure of Ad Effects | ACR
An Attitudinal Measure of Ad Effects | ACR
Defining the added value of attention measurement - Amplified Intelligence
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Adaptability: Time to Start Thinking about Thinking – Army Leadership to Foster a Culture of Strength of Mind, Problem Solving, Long and Short-Term Cognitive Agility, Complexity and Systems Thinking eBook by Progressive
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Brand-building ads boost short-term sales, and now you can prove it
Brand-building ads boost short-term sales, and now you can prove it
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Advertising The power of results
Why short-term thinking is almost certainly costing you money - Yell Creative
Brand-building ads boost short-term sales, and now you can prove it
Long-Term Marketing or Short-Term Advertising: Which is Better? | CodeGlo Journal
Brand-building ads boost short-term sales, and now you can prove it
Brand-building ads boost short-term sales, and now you can prove it
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Guy Consterdine. Magazine advertising effectiveness: the research-based evidence Guy Consterdine Guy Consterdine Associates FIPP Research Consultant Warsaw, - ppt download